The Gamer’s Pizza
"Let's play some FIFA and get some pizza." Or COD, LOL, or Smash. No matter what you play, it's a line we've all said. Video games and pizza have always gone hand in hand; whether it's grabbing a quick bite in the lobby between matches, eating while you wait to respawn (Because you keep dying LOL), or settling a score with the classic: "Winner takes the last slice."
To launch Little Caesars' gaming platform, we built a campaign inspired by the look and feel of all-time blockbuster games and real player insights. Naturally, we dropped it on Twitch to remind pros and noobs alike that there is no gaming without pizza, and no pizza without Little Caesars.