Former journalist.
Forever copywriter.

As a child who admired his dad, I dreamed about being a journalist.
As a restless teenager, I worked long hours for free to make that dream come true.
Before my 22nd birthday, I was hired at ESPN México as a Sports Writer.
After two years, and months before the 2018 FIFA World Cup, I quit.

Just because advertising.

Un hombre con gorra roja y chaqueta a cuadros rojos y negros señala hacia una señal luminosa que dice 'OFERTA' en letras rojas, con fondo blanco.
Persona con gafas, cabello oscuro y camisa negra, con efecto de distorsión digital en la cara, en fondo gris.

Older. Wiser. Rounder.
But same hunger.

As a young copywriter who admired Neil French, I dreamed about being a Creative Director.
As a restless adult, I worked long hours (almost) for free to make that dream come true.
Before my 30th birthday, I was hired at Accenture Song México as a Creative Lead.
After two years, and months before the 2026 World Cup, I’m willing to quit.

Just because of you.

Persona en el hielo con un esquí en la mano y una máscara facial, en un paisaje nevado con árboles cubiertos de nieve y otros niños y adultos en el fondo.
“A stranger I shot at Chilliwack Lake, last winter. Carefully relentless. Just as me.”
— British Columbia, 2025