Are you dot com serious?

There's a difference between having a business and havingabusinessdotcom, and it's about how seriously the world takes you once you're online.

For GoDaddy, we made that difference visible across natural human tensions, like winning over your father-in-law when talking about your occupation.

And how seriously did we take this project? Seriously enough to build a family instead of a campaign: with three hero videos, connected to each other, and released one by one, as chapters of a soap opera.