Better choose BBVA AutoMarket

Buying or selling your car shouldn't feel like an otherworldly experience.

Navigating the pre-owned market often feels like stepping into an unpredictable dimension. You expect a simple deal, but end up facing bizarre red flags instead. BBVA AutoMarket brings absolute trust back to the transaction, making buying or selling as seamless and safe as it should always be. So how do you bring those fears to light without terrifying your audience even more?"

The art of the absurd In a market accustomed to bad experiences, from supposed buyers ghosting your inbox to unreliable sellers with shady paperwork, we tackled the issue through the absurd. Instead of traditional warnings, we pushed reality into a different dimension: between aliens, pirates, and witches in unexpected scenarios, like a mid-morning car lot, train tracks at golden hour, or outside a Mexican club near midnight.

The art of the absurd

The (witch)craft in the AI age

We bet everything on the craft: meticulous casting, detailed wardrobe, and hours of practical makeup to bring these pieces to life—including an almost two-meter-tall alien and a creepy clown who strictly refuses wire transfers. And you might be thinking... couldn't you just generate all that with AI? And I’d tell you: We could have, but we didn't.

Previous
Previous

Fake Profiles | Movistar

Next
Next

The battle of the chickens | KFC